Transparency is one of our core values at Zale's Makeup. This page explains how we use affiliate links, how they support our work, and what they mean for you as a reader. We want you to feel fully informed every time you click a link on our site.
FTC Disclosure Statement
In accordance with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising (16 CFR Part 255), Zale's Makeup hereby discloses that it may receive compensation for links to products and services featured on this website.
Some of the links on zalesmakeup.com are affiliate links. This means that if you click on a link and make a purchase, we may receive a commission from the retailer. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
How Affiliate Links Work
When you click on a product link on our site and are directed to a retailer's website, a small tracking code is attached to your visit. If you make a purchase during that visit (or within a certain window, depending on the retailer), the retailer recognizes that the referral came from Zale's Makeup and pays us a small commission.
This process is handled entirely by the retailer and their affiliate platform. We do not have access to your personal information, payment details, or purchase history on the retailer's site.
It Costs You Nothing Extra
Using our affiliate links does not add any additional cost to your purchase. The price you pay is exactly the same whether you use our link or go directly to the retailer's website. The commission we receive comes from the retailer's marketing budget, not from your pocket. By using our links, you help support Zale's Makeup at no extra expense to you.
Editorial Independence from Affiliate Partnerships
Our affiliate relationships have absolutely no influence on our editorial content. Specifically:
- We never recommend a product because it offers a higher affiliate commission. Our recommendations are based solely on product quality, performance, and value.
- Our editorial team selects products for review and creates content independently. Affiliate considerations do not factor into product selection or ratings.
- If we feature a product and later determine it no longer meets our standards, we will update or remove the recommendation regardless of its affiliate status.
- We regularly recommend products that are not part of any affiliate program when we believe they are the best option for our readers.
Types of Affiliate Programs We Participate In
Zale's Makeup participates in various affiliate programs, which may include but are not limited to:
- Amazon Services LLC Associates Program. As an Amazon Associate, we earn from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
- Retailer affiliate programs. We may partner with beauty retailers such as Sephora, Ulta, Nordstrom, Dermstore, and others through their respective affiliate networks.
- Brand direct affiliate programs. Some beauty brands offer their own affiliate programs, which we may participate in.
- Affiliate networks. We work with affiliate networks such as ShareASale, CJ Affiliate, Rakuten Advertising, and Impact to manage certain partnerships.
How to Identify Affiliate Links
We strive to be transparent about which links are affiliate links. You may identify them by:
- Disclosure statements. Our articles and product guides include disclosure statements (typically at the top or bottom of the content) noting that the page contains affiliate links.
- URL structure.Affiliate links often contain tracking parameters in the URL, such as "tag=", "ref=", or "aff=". These are how retailers identify referral traffic.
- Link behavior.Affiliate links may redirect through a tracking service before landing on the retailer's website. This redirect is brief and is part of the standard affiliate tracking process.
How Affiliate Revenue Supports Zale's Makeup
Affiliate commissions are one of the primary ways we fund our operations. This revenue helps us cover website hosting, product purchases for testing, editorial staff, and the ongoing costs of creating high-quality, free beauty content. Without this support, we would not be able to keep Zale's Makeup running and freely accessible to all of our readers. We are grateful for your support.
Questions About This Disclosure
If you have any questions about our affiliate relationships or this disclosure, please contact us at [email protected].